4CM

Most marketing and P.R. agencies will not quote details of their costs until they have received a full brief from the client.

In part, this is understandable as it’s often difficult to estimate how much work needs to be carried out for a new client until you’ve spent time studying their business, products and markets.

In part, however, it’s because many agencies have a time-based structure of charges and will typically quote hourly rates.  This makes it difficult for prospective clients to estimate at the outset exactly what a quarterly or annual P.R. or marketing campaign will cost.

There’s also a concern within many agencies, again understandable up to a point, about protecting information about their fees.

We’re different!

At 4CM we take a different approach, to make the way in which we carry out our services, and our charges, as transparent as possible.

As an example, for P.R. or media relations we have a scale of charges, with each item of media information that we write and place being priced at a set level.  Our normal production costs are therefore as follows:

On this basis, it is relatively easy to calculate an annual budget for P.R. based on a set level of activities; to save you doing the calculation, most clients in the trade and technical sector spend between £12,000 and £24,000 per year on P.R. – bear in mind that the level of activity is often limited by the number of publications and web portals that are relevant.

We follow a similar system for all of our marketing communications activities, making it easy for clients to understand in advance what the costs will be.

Don’t forget that the subject of budgets, for a single project or an integrated annual campaign, must be planned alongside goals and methods of measuring results; please click here to download our white paper on measuring marketing activities.

If you’d like to talk about our charges, or ask for a more detailed estimate of costs for your marketing activities please complete the contact form or email our Managing Director, Nick Brooks, This e-mail address is being protected from spambots. You need JavaScript enabled to view it