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Sean Monaghan, MD, SCHMIDT Technologies
Take just one of our clients, SCHMIDT Technology, as an example. Together we’ve recently produced three case studies: Airbus, Millipore and Elfab. Each looks at a different type of application for SCHMIDT Technology’s high performance pneumatic, hydro-pneumatic and servo presses, in different market sectors. Each has been reproduced in the company’s newsletters and published in both the print and on-line media, with outstanding results.
The original story attracted new sales enquiries from around the world and the second and third story also generated strong interest which have resulted in substantial orders from new clients. It has proved a useful marketing tool and it has enhanced SCHMIDT Technology’s presence on many search engines, thus generating more enquires for SCHMIDT entire product range.
Managing Director for SCHMIDT Technology in the UK, Sean Monaghan, is delighted with the results, “4CM have done an exceptional job. 4CM understand our technology; they have visited our customers on site and subsequently produced case studies that bring out the key features and benefits of our products. In addition, 4CM have handled customers’ approval, sourced images and created a series of newsletters and P.R. stories that play an important role in our UK marketing programme. The cost has been competitive and, when we look at the ROI, represents excellent value.”
John Hill, Marketing Services Manager, Parker Hannifin
John Hill, Marketing Services Manager, Pneumatic Division Europe, Parker Hannifin:“I would like to express my entire satisfaction with the Duxford press event. I thought it achieved all we expected or hoped. The editors were impressed with the organisation and as I'm sure you saw yourself were walking round as though they had tried to swallow a coat hanger. I am sure that Duxford will enable us all to reap the rewards akin to team building, closer relationship, shared experience and fond memories to build on, which will greatly help with our PR programmes.On a personal note I would like to congratulate all at 4CM on the event, it all went like clockwork and we all appreciate how much work went in to getting so many attendees.
Phil Burge, Communications Manager, SKF
“We’ve worked with 4CM for over five years and, in that time, they’ve made a real difference to our relationship with the trade and technical media. In particular, they’ve generated a constant flow of high profile feature articles and technical comments. These have added real weight to our market proposition and helped us communicate our platform business model to our customers and prospects in both horizontal and vertical sectors.Just as importantly, they understand our business, have an excellent technical background and are work closely with us to develop effective and creative media communications activities.”
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