4CM

Interesting results from a survey just released by the Chartered Institute of Marketing (CIM). 

The Marketing Trends Survey, conducted by Ipsos MoRI, shows that business marketeers are beginning to adopt a more positive outlook for 2010.  This may be contrary to what many in the B2B sector are feeling at present, especially with several inches of snow disrupting the UK, but apparently 51% of those surveyed feel that prospects for the coming year will improve; this is up from just 29% who thought things would get better when the last survey was carried out in Autumn of 2008.

Although the survey covers companies in both the B2B and B2C sector, there’s an interesting finding in that respondents rated CRM, online advertising and P.R. as offering the best return on marketing investment.  On the page advertising was rated as offering the worst ROI, which perhaps raises some concerns for the long term future of the print media on which, of course, much P.R. depends.

To read more please click here:
http://www.cim.co.uk/news/pressrelease/newsreleases/2009-12-03.aspx

This entry was posted on Wednesday, January 6th, 2010 at 4:52 pm by Nick Brooks and is filed under B2B Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.