The CMS is an internationally recognised public relations standard, used in 11 countries around the world.  In the UK, the CMS is administered through the PRCA (Public Relations Consultants Association) and essentially combines elements of ISO9001 and Investors In People, with criteria specific to public relations consultancy.  Of the 2,000 or more P.R. agencies in the UK only some 10% have so far achieved the standard.

Being accredited to CMS is therefore a significant achievement and we’re thrilled that we’ve passed through our first CMS audit with flying colours.

The accreditation is essentially about best practices and covers eight key business areas, ranging from leadership and communications, to business planning and improvement, campaign management, client satisfaction and people management.

We also recognise that we can’t afford to rest on our laurels and are keen to improve still further our business, client and communications process.  Continuing to implement the CMS procedures will be important but we’d also welcome your help; if you have suggestions or ideas that would enable us to deliver an even better standard of service then please let me know.

For more information on the PRCA or the CMS standard then please click here.