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4 Creative Marketing
The Old Haybarn
Mentmore
Leighton Buzzard
LU7 0UE
Tel: 01296 660080
Fax: 01296 662274
Email: info@4cm.co.uk
Photo of the month
Are you up-to-date with the latest goings on at 4 Creative Marketing?
Take a look at the photo of the month here. |
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In this issue:
B2B marketing spend |
Recent analysis of how B2B marketing budgets are being spent shows a strong focus on direct marketing. |
Web facts |
A look at the most popular ways of getting visitors to register on your web site. |
B2B advertising |
Why is so much B2B advertising mediocre? |
| Götheborg III sails into London |
One of the world's largest fully rigged sailing ships recently sailed into London. We were there to watch. |
| Back on track! |
Following last season's high speed accident, 4CM's Managing Director, Nick Brooks is back on track in Caterham Roadsports. |
Brands we love to hate
In a recent issue of Marketing (9th May 2007) there was a fascinating survey on the brands that the British love and hate, based on feedback from 2500 consumers.
The top five brands were: Google, Nokia, Amazon, Tesco and ebay, while the most hated brands were Pot Noodle, McDonalds and AOL, with The Sun, Manchester United and Irn-Bru also being among the top ten most despised brands (the only other football club, Chelsea, was far down the list in 29th place!).
Interestingly, however, the survey points out that the least popular brands are often among the most successful commercially. They are very good at niche or segmental marketing, or at forging strong links with their specific customer groups; popular appeal is therefore less important to these businesses.
Similarly, many popular brands have worked hard to build a strong and emotional rapport with their customers and have become almost aspirational; of course it's a debatable point as to whether it's better to have a market position that is strong and profitable, although not necessarily popular, or to have an aspirational brand that few can afford.
If you don't receive Marketing then you can see the full survey results and article here.
Also in this edition of 4-word we've articles on B2B marketing spend, generating web responses and the mediocrity of B2B advertising. Simply click on the links above to read the full articles.
We hope that you find this newsletter of interest and welcome your feedback and suggestions for future issues. If you no longer wish to receive 4-word please send an email to info@4cm.co.uk with ‘unsubscribe' in the subject line. |
