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We believe that a process of continuous improvement is vital at all levels of our business.
This applies as much to our client services as it does to this newsletter. That’s why we value your feedback via a short survey, designed to help us improve the content and focus of future issues.We’ve kept the survey brief – just a few questions – as we know you’re busy, but would appreciate your comments.
Please follow this link to access the online questionnaire.
4CM news - too code or not to code
We’re always seeking ways to increase the visibility of your press releases, making it easier for journalists to access the relevant information, so that they can use it and feature your news more widely.
As a result we are now adding a QR code to all your press releases. This links to a page where additional information can also be downloaded, as well as items such as high resolution images.
QR codes are also called two dimensional bar codes and have recently grown in popularity; you may have seen them in magazine adverts, posters and even in TV programmes!
If you’d like to test this, and have a smartphone, simply scan the code below.
In addition, we are now feeding all our press releases into Twitter and we are also devising a method of issuing press releases based mainly on Twitter feeds and, later on, in multimedia format (watch this space!).
4CM sits at the top table
We are part of the prestigious PRCA (Public Relations Consultants Association) and our Managing Director, Nick Brooks, has been invited to be a member of the Judging Panel at the annual awards being held at the London Hilton on November 15th.
4CM takes an active role in promoting the interests of the B2B sector with the PRCA, especially in the ongoing development of best practices and greater transparency on the distribution of press information. The invitation to be a judge is a testament to our professionalism and reputation in the industry.
An even bigger and better team!
We have restructured our team slightly, to improve our client service processes and make us more responsive than ever, with more comprehensive reporting procedures.
We welcome Susan Smith, who is now our ‘Client Champion’ or Client Services Manager. Susan will ensure that all operational aspects are well managed (e.g. reporting, job deadlines, updates and so on), supported by her own team, and working with Sarah Harris, our Production Manager.
In the past some of these tasks were performed by individual Client Executives, so we have now centralised all these operations. We are confident that these changes will result in ever improved day to day practices, so that we can provide you with ever higher levels of strategic advice.
Team in depth
Find out more about our team:
Sarah Harris
Sarah overseas all aspects of human resources within the entire organisation, as well as making sure that the cogs are well oiled, so that we never run out of toner and similarly essentially day to day necessities, such as ample quantities of coffee! She is fundamentally our Passepartout and although her presence may go unnoticed by most of our clients her role within our organisation is absolutely vital. In her spare time she is a busy mum of two lovely young children who are incredibly well behaved when they come and visit us, but are seemingly less so at home. Oh, the vagaries of child rearing….
The good cause, again
May we ask you to support Keech Hospice, a charity that runs two hospices - one for adults living in Luton and South Bedfordshire and one for children from across Bedfordshire, Hertfordshire and Milton Keynes. Their aim is to help patients enjoy the highest quality of life, while providing vital support for their family and friends throughout their loved one's illness and in their bereavement.
As all of the charity's services are offered free of charge, every single penny matters a great deal. Please give generously clicking here for your donation.
Hot leads, for free
The previous offer resulted in a number of inquiries and some questions too. So here is a brief FAQ:
Do you provide the system yourself?
No, this system is provided by one of our partner agencies as it requires highly specialist IT knowledge
Is this just basic metrics, like Google Analytics?
Most emphatically not. Thanks to this innovative solution you would be able to log exactly who views a page, including information such as the company itself (at the very least) and in many instances additional details such as person’s name and their email address.
Is it legal?
Certainly. The system doesn’t rely on cookies so it escapes the recent EU legislation on the subject. It isn’t intrusive and it’s merely an intelligence gathering tool, relying on a number of sources to provide you with the information you really need to process leads from visitors to your web site, rather than just an IP address or other basic data such as country of provenance.
Is it expensive?
It’s all relative. If you rely on sales and you have not been able to create a sufficiently sticky web site to generate leads, or your business is too complex this tool will be invaluable and will provide tangible returns in little time if used correctly.
We hope this has clarified the situation. For further information
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