Tuesday, 06 September 2011 14:54

Soft Touch, yet robust and reliable

AT449_ST15

Ref: AT449

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MacDermid Autotype launches an innovative ‘soft touch’ film combining maximum wear resistance with outstanding tactile features.

MacDermid Autotype, a world leading manufacturer of specialised films and chemicals for screen print and industrial graphics, is launching an innovative addition to its proven Autotex range of hardcoated textured polyester films.  Called Autotex Soft Touch, the new material has been developed to provide a uniquely soft tactile finish, combined with excellent resistance to surface wear and abrasion,  and a wide range of chemicals and solvents. 

With a fine flat matt or silky finish Autotex Soft Touch is ideal for surface applications such as nameplates or membrane switches, wherever a high quality tactile experienced might be required.

The film can be easily embossed creating domed switches that can withstand over 5 million actuations.  As well as maintaining formability and flexibility, Autotex Soft Touch is resistant to many different cleaning chemicals and solvents, offers exceptional image definition and compatibility with conventional and specialised screen inks, and can also be combined with MacDermid Autotype’s high performance Windotex lacquer to produce high clarity display windows.

The new material complements MacDermid Autotype’s existing range of textured films, giving product designers a comprehensive choice of finishes, including gloss, antiglare, fine, velvet, metallic effect (such as Autotex Steel) and now Soft Touch - all from a single supplier.  The new finish provides an extremely cost effective option to traditional methods of achieving a similar finish with conventional methods, such as spray coatings,  giving screen printers and production engineers far greater control over product consistency and quality. 

Autotex Soft Touch is being supplied in roll or sheet format and thicknesses of either 150 or 200 microns, and is supported globally by MacDermid Autotype’s network of sales offices and specialised distributors.

For further information contact Jenniffer Avenell,
MacDermid Autotype, Grove Road, Wantage, Oxon.  OX12 7BZ.  
Tel: 01235 771111.  
Fax: 01235 771196.
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Web: www.macdermidautotype.com

This press information was written and distributed by 4CM. 
For further copies, colour separation requests, images or other details on MacDermid Autotype please contact us on 01296 660080 or email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it  


About MacDermid Autotype 
MacDermid Autotype manufactures a wide range of speciality films for membrane switches, touch switches and Film Insert Moulding (FIM) products for the automotive, telecommunications and domestic appliance sectors. With specialist expertise in precision coating technology, MacDermid Autotype transforms and enhances the performance of films for many high technology and demanding applications.   MacDermid Autotype’s most recent launches have been of antimicrobial hard coated films for hygiene critical surface applications and a unique steel finish hardcoated film for membrane touch switches.  

MacDermid Autotype is also the leading global innovator, designer, developer and manufacturer of specialised screen print chemicals and films. In recent years MacDermid Autotype products have brought screen printing to new levels of control and repeatability, reinforcing the benefits of the process for many demanding industrial printing applications.

The company is part of MacDermid Inc. of Denver, Colorado, a leading supplier of offset blanket, flexo plates and of chemicals for industrial finishing, including plating and coating of metals and plastics.