4CM

4CM is approved to the PRCA's Public Relations Consultancy Management Standard (CMS), which underlines our commitment to excellence and professionalism.

The CMS is an internationally recognised public relations standard, used in 11 countries around the world. In the UK, the CMS is administered through the PRCA (Public Relations Consultants Association) and essentially combines elements of ISO9001 and Investors In People, with criteria specific to public relations consultancy. Of the 2,000 or more P.R. agencies in the UK only some 10% have so far achieved the standard.

Being accredited to CMS is therefore a significant achievement, reflecting our quality control and continuous improvement processes. In particular, the CMS standard covers eight key business areas, ranging from leadership and communications, to business planning and improvement, campaign management, client satisfaction and people management.

For prospective and existing clients, the CMS standard provides essential peace of mind, giving you the assurance that you are working with a professional and dependable agency that is committed to excellence in all areas of its business, and which adopts best industry practices to deliver the highest levels of quality with measurable results.

For more information on the PRCA or the CMS standard then please click on the logo below.