4CM

Direct marketing – both direct mail and direct email – can be a powerful tool to build brand awareness and generate sales enquiries.

The key is simplicity: keep your message clear and simple, and make it easy for your target audience to respond; then make sure you have the processes in place to respond quickly and efficiently to enquiries.

Over the years we’ve gained considerable experience in developing and managing cost effective direct marketing campaigns, using telephone, postal and email communications.  In each case our goal is to produce the best return on investment for our client by monitoring and analysing the results from every campaign.

For example, with direct email campaigns we use sophisticated software that allows us to identify who has opened each email and which embedded links they have followed; combining this with an analysis of web site statistics it is then possible to monitor traffic to each linked web page and detail individual enquiries.

For direct mail campaigns we regularly produce newsletters, technical bulletins and hard hitting sales flyers that encourage response and dialogue. Additionally, we can also source and manage databases and handle the distribution of all mail items, making the entire process as efficient as possible for our clients.

If you’d like us to quote on your next direct marketing campaign please call us on +44 (0)1296 660080 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it