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With 30 years experience of B2B media relations under our belt we have established finely tuned processes to provide you with maximum exposure in the sector in which your company operates, delivering relevant and timely media coverage for your business, its products and services.
We will work closely with you, adapting the message to the relevant audience and media, monitoring, evaluating and reporting within your established parameters
How we operate
We will understand your requirements, if necessary undertaking technical training, identifying opportunities and providing you with a tactical media plan. You will be allocated your Account Manager, part of a team of highly skilled B2B experts, who will work closely with you in order to meet the stated objectives. We encourage our Account Managers to take a proactive view, practically as if they were your eyes and ears in the media, reporting to you, if necessary, beyond what has been routinely agreed.
Our services
Our P.R. and Media services include strategic planning, campaign management, writing and placing press material (especially feature and technical articles), liaison with the media, organising press events, plus ongoing campaign monitoring and reporting.
We specialise in:
- Media planning
- Press events
- Product launches
- Technical and feature articles
- Case studies
- Press release
- Crisis Management
Because of the sensitive nature of some of our clients' operations we are able to offer PR crisis management consultancy too. Preparation is of course crucial when it comes to crisis management. We can offer advice selecting appropriate spokespersons in your organisation, strategic planning, media training, as well as evaluating your message and supporting your organisation in the event of an incident. There is little doubt that a badly handled crisis, even a minor incident, can easily turn into a significant PR disaster with highly damaging consequences, often reflected in a downturn in sales or lower shares values. At 4CM we can help you put into place the best possible strategy to avert such negative scenario.
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